The Kony 2012 campaign is a good example of how quickly things can spread. Kony was a short film created by Invisible Children, it was released on the 5th March 2012. Kony was a war criminal in Africa and the point of the video was an experiment to make him famous and to put a stop to him. The video went viral across many social networking sites educating millions of people on who Kony was. By October 2012 the video had almost a 100 million views. The film told its views to take part in cover the night on the 20th April. Cover the night was where people were encouraged to put up Kony posters around their towns. Although Kony was a huge viral success, the fly postering was an unsuccessful stunt.
Could a viral video change the world?
Why Kony went viral.
- It tells a story.
- The video is about you.
- It's action packed.
- It was promoted by famous people.
- The story isn't over.
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