Fly-posting is the illegal display of an advertisement without consent. It is a method to cheaply advertise, sometimes used by event organisers and entertainment venues. Fly-posting can be cost-effective, have a high impact and is often regarded as creating and reflecting a particular image for a product. For small local events fly-posting on street furniture can provide a cheap and effective way of getting publicity. A fly-posting campaign for a two week period covering an urban area might cost £1- £1.50 per 4 sheet (60" x 40) poster, whereas a two week campaign using 48 sheet hoardings might be in the order of £1,400 (excluding printing). In most areas, it is illegal to place such posters on private property without the consent of the property owner, or to post on public property without a sign permit from the local government. Some areas, however, have public bulletin boards where notices may be posted. Furthermore, posters that are not visible from outside of private property are not considered to be a violation of sign ordinances.
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